ABOUT

A school for the ambitious.

Hema Academy was founded in 2026 in Riyadh by four senior practitioners who'd spent their careers bridging AI and marketing, to help others ascend.

01

Behind the name

In Arabic, همّة (hemma) is a quiet word. It doesn't mean drive, or hustle, or grind — it means the particular kind of patient ambition that moves mountains. It's the word you use for someone who keeps climbing when no one is watching. We chose it because it describes the learners we build for.

همّة
02

Behind the mark

Our mark is a letter H made from two rising strokes, meeting at a summit. A small notch at the peak marks the top — a flag planted, a view earned. It reads as a mountain; it reads as ambition; it reads as an H. All three at once.

03

The team

Four practitioners. Senior enough to have seen every hype cycle. Present enough to teach you this one.

Mohtab Arabiat
Mohtab Arabiat
Co-founder
Naguib Toihiri
Naguib Toihiri
Co-founder
Ahmad Abugosh
Ahmad Abugosh
Co-founder
Abdel Kader Jrab
Abdel Kader Jrab
Co-founder