PROGRAMME

Applied AI for Marketing Leaders

Rebuild your marketing stack around generative AI. For directors, VPs, and founders.

Duration
8 weeks · evenings
Next cohort
Starts 1 June 2026
Format
In-person · Riyadh
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Syllabus

Eight weeks, week by week.

01
Foundations of generative systems
How LLMs actually work. What they're good at, and where they fail. Prompt architecture as a marketing skill.
02
The AI-native funnel
Rebuilding awareness, consideration, and conversion with generative tools. Audit your current stack.
03
Content at scale — with a taste filter
Using AI to produce more, without losing brand voice. Building a review pipeline your CMO trusts.
04
Customer intelligence
Clustering, segmentation, and insight extraction from unstructured customer data using embeddings.
05
Paid media, automated
AI-driven bid management, creative testing, and attribution. Hands-on with Meta and Google's model endpoints.
06
Building an AI team
Who you hire, who you train, and who you replace. Role design for an AI-literate marketing org.
07
Measuring what matters
Past the vanity metrics. Evaluation, hallucination guardrails, and ROI frameworks for AI initiatives.
08
Capstone · your 90-day plan
Present a concrete 90-day rollout to faculty and peers. Walk out with a board-ready deck.
Who it's for

Designed for

  • →Marketing directors, VPs, CMOs
  • →Founders running their own marketing
  • →5+ years of experience required
Logistics

How it runs

When: Mon & Wed evenings, 6–9pm
Where: Hema Studio, King Fahd Rd, Riyadh
Remote: Available for 30% of cohort by application
Cost: Free for this pilot cohort — paid tracks start 2027

Ready to climb?

Apply to join and we'll save you a seat for review.

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